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京东-淘宝电商战略分析(英文版).pdf

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京东-淘宝电商战略分析(英文版).pdf

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文档介绍:Assessment of JD mall and
Arisa 李佳佳 013411233
Abstract
In this paper I will assess the two groups presentation .They are JD and .
Personally, the two group’s performance should scored ‘credit’ because they
introduced the website both from the background of the website, business model,
product strategy, price strategy aspects and proposed the problems of the
enterprise’s business model, which reflect actual problems of both enterprises. My
work is to make some addition of their analysis .mainly on the profit model and
business model. Because to achieve the strategy of the two companies (to maximize
the trading volume and monopoly the e-business market in china), these two
sub-strategy is essential while the two groups did not analysis them perfectly.

Values of my work
To evaluate the two e-business’s business model and give my suggestions to improve
the existing business model .then give personal proposal about the ’s self
logistic system and JD’s self payment platform. All of these can help readers
understand the strategies of the and JD mall comprehensively.
Summaries of the two groups’ presentations :
Firstly ,the two groups introduced the background of the two websites .they are the
Chin