文档介绍：Chapter 5
Business-to-Business Activities: Improving efficiency and reducing costs
企业间电子商务战略(B2B)
2
电子商务VS传统商务
传统商务
B2B
C2C
B2C
B2C
B2B
支持在互联网上的销售和采购活动所需要的交易和业务流程
Learning Objectives学****目标
In this chapter, you will learn about:
Strategies that businesses use to improve purchasing, logistics, and other support activities 改进采购、物流和其他支持活动的业务战略;
Learning Objectives学****目标
Electronic data interchange, how it works, and how businesses are moving it to the Internet
电子数据交换(EDI)及其工作原理;
How businesses are moving electronic data interchange operations to the Internet
企业在互联网上开展EDI的方式;
Learning Objectives学****目标
Electronic marketplaces and portals that make purchase-sale negotiations easier and more efficient
提高采购与销售业务效率的电子集市与门户。
Learning Objectives学****目标
8
什么是企业价值链?
(Value chain）
9
10