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CSR - Corporate Social Responsibility - Doing the Most Good for pany and Your Cause - P Kotler & N Lee (John Wiley & Sons) - 2005 [9780471476115].pdf

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CSR - Corporate Social Responsibility - Doing the Most Good for pany and Your Cause - P Kotler & N Lee (John Wiley & Sons) - 2005 [9780471476115].pdf

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文档介绍

文档介绍:Page i
Corporate Social Responsibility
Page ii
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Corporate Social Responsibility
Doing the Most Good for
pany and Your Cause
PHILIP KOTLER
and
NANCY LEE
Image
Page iv
Copyright © 2005 by Philip Kotler and Nancy Lee. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted
in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or
otherwise, except as permitted under Section 107 or 108 of the 1976 United States
Copyright Act, without either the prior written permission of the Publisher, or authorization
through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc.,
222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the
Web at . Requests to the Publisher for permission should be addressed
to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ
07030, (201) 748-6011, fax (978) 646-8600.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their
best efforts in preparing this book, they make no representations or warranties with respect
to the accuracy pleteness of the contents of this book and specifically disclaim any
implied warranties of merchantability or fitness for a particular purpose. No warranty may
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