文档介绍：前言
远桥广告公司受武昌物业经营发展总公司委托,进行凤凰大厦地产项目营销策划。本策划根据双方口头协议,于2003年3月1日开始,至2003年4月1日结束。现提交营销策划案。
本策划文本包括:市场调查与分析,项目销售策略,价格策略项目宣传推广策略,广告阶段策略,全面涵盖了本次策划的内容;为本次营销活动提供策略和实施方法的全面指导。如果贵方认可此方案,希望本次营销活动能全面照此执行。 
凤凰大厦房地产项目策划
目录
1、凤凰大厦项目概况···························5
2、凤凰大厦市场分析···························6
(1)营销环境分析·············································6
(2)消费者分析···············································7
(3)竞争态势分析·············································8
(4)项目SWOT分析
············································10
3、凤凰大厦销售策略··························12
(1)入市时机及策略··········································12
(2)价格策略及定价原则······································12
(3)销售阶段安排············································13
4、凤凰大厦宣传推广策略······················14
(1) 凤凰大厦项目推广主题········