Unit 10 Marketing.ppt

文档介绍：Unit 10
Marketing
The Marketing Mix
In this part, you’ll
Learn about the “4Ps” and “4Cs” of marketing.
Look at some familiar products and how they are marketed
Promote a product with what you learned about marketing
What are “4Ps”?
“4Ps”
Product
Price
Place
Promotion
Product:
the goods or the service that you are marketing
It includes:
image
design
quality
reliability
features and benefits
Features and benefits
make the product unlike any of peting products.
Price:
making it easy for the customer to buy the product