文档介绍：UNIT 10 B Going global 走向全球化
Objectives:
Ss learn to talk about different ways of entering
foreign markets
Ss practise reading for specific information
Ss practise listening for specific information
单元学习重点:
学会就全球化及进入国外市场的不同方式这一话题进行
讨论与口头陈述.
学会在阅读过程中针对问题寻找具体信息。
专题听力训练:先看问题及选项,带着问题有针对性地
听录音。
UNIT 10 B Going global 走向全球化
Activities 课堂活动与意图
EX1: Building Vocabulary 构建词汇
(强调词的搭配与运用)
EX 2: Reading 阅读练习
(掌握阅读技巧, 带着问题在文中找具体信息)
EX 3:Listening 听力练习
(熟悉进入国外市场的不同方式及其利弊)
EX 4: Speaking 口语练习
(通过组内讨论、小组游戏及回答教师提出的判断题,增
加学生间及师生间的互动)
UNIT 10 B Going global 走向全球化
练习一 Building Vocabulary 构建词汇
globalization 全球化
acquisition 收购
add value 增加价值
economies of scale 规模经济
target market 目标市场
degree of local adaptation 本土化程度
UNIT 10 B Going global 走向全球化
练习一 Building Vocabulary 构建词汇
franchise 特许经营
franchisor 特许经营授权人
franchisee 特许经营人
franchise fee 特许经营费
franchise agreement 特许经营协议
UNIT 10 B Going global 走向全球化
练习一 Building Vocabulary 构建词汇
joint venture 合资企业
pool the know-how 共享专有技术
licensing agreement 特许经营协议
potential pay-off 潜在收益
expected returns 预期收益,期望回报
risk-free 无风险的
UNIT 10 B Going global 走向全球化
练习一 Building Vocabulary 构建词汇
takeover 接管
wholly-owned subsidiary 全资子公司
exploit 利用
portfolio (产品)组合
globetrotter 世界观光旅行家
in a position to 有能力做某事
undercut sb. 削弱(地位、势力)
UNIT 10 B Going global 走向全球化
练习二 Reading 阅读练习 P125
Ss read the case study about Marriott corporation
and put the Marriott brands into the framework.
Pick up Ss to summarize the main idea of each
paragraph 浏览全文,读首尾句,抓段落大意
T emphasizes key words and explanations.
UNIT 10 B Going global 走向全球化
练习三 Listening 听力练习 P136
Introduction: different methods of entering a foreign
market, examples panies who use these methods
Ss listen to a consultant talking about different ways of
entering foreign markets. Ss read the questions before
listening so as to predict what they might hear.
Ss answer the multiple-prehension qu