文档介绍：RUSER redacted on the night of December 17,2020
品牌重塑项目计划书英文毕业论文
Proposal for reshaping the shampoo brand “Venus”
Contents
Executive Summary
Due to the reputation of the product has declined，the market share of brand “Venus” is continuing to decline. As a result, "Venus" Shampoo Company is facing a serious crisis. The company has a choice of two marketing programs——price cuts or reshape the brand. After the analysis of the market situation and the SWOT analysis of “Venus” Shampoo Company, we decide to adopt the marketing plan of reshaping the brand.
“Venus” Shampoo Company will implement the plan through a series of ads and product update strategy so as to reshape the brand.
The marketing plan will cost 2,000,000 yuan. Through the implementation of this plan, "Venus" will once again become one of the most well-known shampoo brands. Besides, the sales volume of “Venus” shampoo is expected to rise by 25%, and the company's profit will rise by 15%.
Introduction
The brand of "Venus" is born in 1990, which aimed at those female consumers aged between 15 and 30-year-old. It gave people the impression of fashion, romantic. Shortly after the company was founded, it experienced a rapid expansion of market share. As a result, "Venus”, which was a strong regional brand of Guangd