文档介绍：第1课商业书信的撰写 Business Letter Writing
教学目的要求:了解业务信函的撰写原则;掌握业务信函的布局(结构),七个部分7C原则;掌握信封的写法。
教学重点与难点:商业信函时应注意的要点,商业信函书信的组成部分及格式
教学时数:共计2学时
(其中理论课2学时,实验课学时,习题课学时,讨论课学时)
教学内容与方法:(要求内容充实;方法与手段合适,包括举例讲解、多媒体讲解、模型讲解、实物讲解、挂图讲解、音像讲解或板书内容及内容时间分配等。)
Writing Principles of business Letters商业书信的撰写原则
要写好业务信函,应掌握7个“C”原则
Clearness (Clarity)清楚
意思表达明确,要注意:
(一)避免用词错误:
(二)注意词语所放的位置:
(三)注意句子的结构:
yourself clearly;
ambiguous sentences and needless jargon;
in well-constructed sentences and paragraphs;
Conciseness 简洁
(一)避免废话连篇
(二)避免不必要的重复
(三)短句、单词的运用
the fewest possible words;
pletely;
Example1(answers):
Thank you for your information in your letter dated 5th August 1999.
We are very interested in your tape recorders, It will be highly appreciated if you could send us photographs and a price list of the same.
Looking forward to hearing from you soon.
sincerely yours,
Courtesy 礼貌
语言要有礼且谦虚,及时地回信也是礼貌的表现。
than Polite;
,tactful, thoughtful and appreciative;
irritating, offensive or belittling statements.
Consideration 体谅
写信时要处处从对方的角度去考虑有什么需求,而不是从自身出发,语气上更尊重对方。
to put yourself in HIS place;
the YOU attitude;
positive,pleasant facts;
完整
一封商业信函应概况了各项必需的事项,如邀请信应说明时间、地点等,确忌寄出含糊不清的信件。
all necessary information;