文档介绍：Unit 14
Cultural Differences—Manners and Taboos
文化差异—禁忌礼仪
3 Learning objectives
z In this unit, students will understand the importance of appropriate etiquette and
protocol in intercultural munication.
z Students learn identify cultural differences in initiating business contacts, in social
entertainment and gift-giving practices, etc.
Background reading
Notes:
1. protocol 礼仪 Touching the Queen was a breach of royal protocol.
2. etiquette 礼节 Etiquette is especially important on occasions such as weddings
and funerals.
3. cost-effective 有成本效益的,合算的 In the eyes of the intelligence agency
terrorism can be a cost-effective undertaking.
4. optimum 最适宜 This design makes the optimum use of the available space.
5. embellish 美化,润饰 a speech embellished with amusing anecdotes
6. well-honed 磨得很快或很亮的;训练有素的 International business people
should have a well-honed sense and appreciation of appropriate protocol.
7. world-savvy 了解社会的 This can make you stand out as a world-savvy
individual in petitive global market.
8. mores 道德观念 They stood for the preservation of the mores and folkways that
had guided their forebears for generations.
9. strategically 战略上的 Strategically placed video cameras can alert police to
any trouble.
10. given 假定的事实,已知的情况 Basic table manners are a given in most
cultures.
11. courtesy 礼貌 It's a matter mon