文档介绍：创业学隆湘成创业理想与素质创业理想与素质立志创业驾驭命运贡献社会 A World of Opportunit y , A Time of Entrepreneurship 创业与创业者概要“企业家”( Entrepreneur ) “企业家(Entrepreneur )”一词是从法语借用来的。其原意是指“冒险事业的经营者或组织者”。西方经济学名家论谈“企业家”?亚当· 斯密在其名著《国富论》中,将“企业家”视为负责组建一个从事商业活动的组织的人 Vi f E t ”视为负责组建一个从事商业活动的组织的人。 Vi ews o f E n t repreneurs ? Adam Smith ( 1776 ): “ Inquiry into the Nature and Causes of the Wealth of Nations ”? Capital is the Driver of Profit ?People are naturally Industrious versus entrepreneurial ? Adam Smith The Wealth of Nations: spoke of the “ enterpriser ”as an ? Adam Smith ... The Wealth of Nations: spoke of the enterpriser as an individual who undertook the form ation of anization for commercial purposes ? A. Smith...mentioned “role of industrialist...,person with unusual foresight who could recognize potential demand for goods and services”“生存型”创业者和“机会型”创业者者?分成这两大类是有现实意义的。?人们总是会力求主动地、在比较有利的情况下去创业。而尽可能不在被动、被迫的情形下无奈地“创业”。可是现实中,确有不少人面对这种局面。 Two Types of Entrepreneurs Two Types of Entrepreneurs ? Necessit yy ? Opportunistic “草根族”企业家?中外杰出创业家中,至少有四分之三为该“族群”。中国江浙一带尤甚。?实例: 浙江万向集团创始人鲁冠球实例: 浙江万向集团创始人鲁冠球? Characteristics of informal and survivalist environmen t –Mostly from rural areas –No running water and electricity –The level of formal education is very low –Economic activities are very low –Demographically, it is the most impoverished environment –Live in shacks and mud houses 时代新潮走向和谐: 向公益导向的创业?传统的创业, 往往局限于追逐利润, 而忽视公益( 不利?传统的创业, 往往局限于追逐利润, 而忽视公益( 不利于确保“社会和谐”) ?“社会企业家”的创业, 是以公益为个人价值实现的导?“社会企业家”的创业, 是以公益为个人价值实现的导向,积极贡献于社会(而不是唯利是图,损人利己) ?今天“公益导向”的创业新潮, 是中国建设“和谐社会今天“公益导向”的创业新潮, 是中国建设“和谐社会”的正确途径 Social Entrepreneurs Can Solve Big Problems in Society ? Traditional entrepreneurship, however is profit seeking. ? Toda y’s Social Entre p reneurshi p is a p ower f ul tool. ypppf 尤努斯“社会企业家”( 公益导向的创业者) ?“社会企业家”( “自我实现者”的新追求?“社会企业家”( “自我实现者”的新追求) 他们将对社会的使命与正常的生意相结合, ?他们将对社会的使命与正常的生意相结合, 实现双重的目的,造福于社会。阿妮塔?罗狄克( Anita Roddick,Founder of The Body Shop ) Social Entrepreneurs ? Social bine the passion of –A social