文档介绍：辽宁师范大学
硕士学位论文
沈阳市经营性乒乓球俱乐部开展现状的调查研究
姓名:林琳
申请学位级别:硕士
专业:体育教育训练学
指导教师:夏萍
20100301
摘要
本论文采用文献资料法、问卷调查法和专家访谈等方法,对沈阳市经营性乒乓球俱
乐部的现状及存在的问题进行了分析,并提出了相关对策和建议,为沈阳市乒乓球俱乐
部的发展提供借鉴,同时也对推进辽宁省乒乓球体育产业发展,完善乒乓球俱乐部体系,
实施全民健身计划具有重要意义。研究结果表明,沈阳市经营性乒乓球俱乐部经营规模
以中小型为主,经营效益普遍较好,地理位置分布比较合理,经营方式以会员制为主;
沈阳市经营性乒乓球俱乐部消费者男性高于女性,以小学生和中青年高学历者居多;消
费者收入水平呈纺锤状分布,不同职业人群对参与乒乓球健身消费观念、消费动机差异
明显;制约沈阳市乒乓球俱乐部消费者消费的因素较为复杂,存在的主要问题有:管理
体制不健全,连锁经营程度低,经营管理人才素质不高,政府政策扶持力度不够。
关键词:乒乓球俱乐部经营现状对策
Abstract
Adopting methods of the literature material way, questionnaire investigation way and expert
interview etc, this paper submits relevant countermeasures and suggestions by analyzing
current situation and problems which existed in the development of mercial
table tennis clubs, it will provide references for Shenyang table tennis clubs’ development and
it will have important significance to push forward Liaoning table tennis’ development,
perfect clubs system for table tennis and the implementation of national fitness programs at
the same time. The results show that: most mercial table tennis clubs in Shenyang are
medium or small size, majority of club-owners get a lot of benefits, the distribution is
comparatively rational and the primary managing forms are membership system; These clubs’
business customers are higher in male than female and majority of them are primary school
students or young graduates from higher education; Consumers show spindle-shaped
distribution of e levels, it is different of consumer attitudes, consumer motivation by
different Occupational groups; The factor that constraints Shenyang table tennis club is
complicated , followings are the central problems: distempered managing system, low level of
chain operation, management personnel in quality is not high and the government policy to
support is weak.
Key words: Table tennis club, commercial, current situation, countermeasure
沈阳市经营性乒乓球俱乐部开展现状的调查研究
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