文档介绍：Chapter 15 Managerial Decision Making and Evaluating Research
Chapter 15
Managerial Decision Making and Evaluating Research
Chapter Objectives
appreciate importance of both qualitative and quantitative investigations in business research
recognise sometimes qualitative research may be the only way to solve certain types of business problems
appreciate the many ways in which scientific research can help managers to make good decisions
critique business research reports and published studies
The Business Research Process: Management Action
Scientific Research & Managerial Decision Making
Research indicates the direction to problem solving; experience mon sense, in conjunction with scientific research results, contribute to good managerial decision making3>. One without the other is pletely effective.
Scientific Method
Problem and Hypotheses clearly stated – others can test the same issues
Research methods rigorously applied and clearly and adequately detailed – others can repeat the same procedures to test the same issues
Appropriate statistical analysis ensures accuracy and precision. (Confidence limits, etc.)
Biases reduced in data collection and data interpretation – objectivity ensured.
Conclusions are adequately qualified – generalisability known
Good Decision Making
is a function of thoroughly understanding and using the findings of the resear