文档介绍：大数据技术下电子商务的应用研究
——以京东商城为例
中文摘要
跟着电子商务的不断成长，大数据手艺的研发为电子商务体系的进一步成长缔造了加倍有用的平台。基于大数据，可以对海量数据进行捕获和管理处理并应用于相应关键字数据的汇总和采集。在大数据技术的帮忙下，经由过程对海量数据的清算和阐发，可以精确描写主顾的消耗行为和消耗需求。企业提早把握了客户的消费行为和需求，并对方针客户进行了针对性的定位。因此，电子商务企业在一定程度上细化了市场，对目标客户和市场开展了不同营销活动。
在大数据技术获得飞速发展的背景下，公司不但可以有效利用媒体软件，调查到客户们的反馈和评论状况，还可以通过不同途径获得大量数据，公司可进一步详尽明确客户的消费倾向及个人喜好，也可为顾客提供更佳的服务，并使销售数据得到有效提升。
关键词：电商；大数据；大数据技术
Research on the application of e-commerce under big data
technology——Take Jingdong Mall as an example
Abstract
With the continuous growth of e-commerce, the research and development of big data technology has created a double useful platform for the further growth of e-commerce system. Based on big data, massive data can be captured and managed, processed and applied to the summary and collection of corresponding keyword data. With the help of big data technology, through the process of massive data liquidation and analysis, the consumption behavior and consumption demand of customers can be accurately described. Enterprises grasp the consumer behavior and demand of customers in advance, and targeted customer orientation. Therefore, e-commerce enterprises to a certain extent to refine the market, the target customers and the market to carry out different marketing activities.
With the development of big data technology, enterprises can not only conduct social media comments and feedback surveys, but also obtain large amounts of data through different channels. Enterprises can understand customers' preferences and consumption habits in a more detailed way, and obtain higher sales data and better customer service.
Keywords: E-commerce, big data, big data technology
目录
中文摘要 I
Abstract II
第一章绪论 1
1
1
1
1
1
第二章电子商务的大数据技术基础及应用 2
2
2
大数据在电子商务领域的应用 3
3
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