文档介绍：创业计划书 2 创业计划书目录 1 执行总结````````````````````````````````````````````````````````````````````````````````````````3 2. 项目背景````````````````````````````````````````````````````````````````````````````````````````4 3. 市场机会````````````````````````````````````````````````````````````````````````````````````````5 4. 公司战略````````````````````````````````````````````````````````````````````````````````````````7 5. 市场营销```````````````````````````````````````````````````````````````````````````````````````11 6. 生产管理```````````````````````````````````````````````````````````````````````````````````````17 7. 投资分析```````````````````````````````````````````````````````````````````````````````````````19 8 财务分析```````````````````````````````````````````````````````````````````````````````````````20 9 管理体系```````````````````````````````````````````````````````````````````````````````````````25 10. 机遇与风险```````````````````````````````````````````````````````````````````````````````````26 11. 风险资本的退出`````````````````````````````````````````````````````````````````````````````27 3 1 、执行总结世说新“饮”股份有限公司, 传承中国古代的药材理念, 努力用高科技实用化的健康饮品满足大众需求, 公司目前拥有药材善· 饮配技术,延用于《本草纲目》有一定的技术基础。“心语饮品”在《本草纲目》的基础上, 使用高科技技术, 为目前处于亚健康人群提供健康的饮品。市场据调查目前全国处于健康人群占 5% ,处于亚健康状态的人有 75% ,其余 20% 处于病态。健康与长寿, 自古以来就是人类共同愿望和关心的话题, 特别是现代社会, 随着物质生活水平提高和精神生活日益丰富人们越来越渴望健康,所以我们的产品就是应运而生的健康产品。生产与营销本公司准备在东北白山区地区建设原料种植厂,采用纯天然草本,适应人群,而且,初期成本为元,售价为 4-5 元。与正常饮品价钱相似。且不加任何有害物质的健康饮品处于空白状态, 因此市场前景巨大。我们用好的口碑去感染消费者, 再加上我们的大力宣传, 2-3 年销售额和利润都大幅上升。投资与财务组织与人力资源 2. 项目背景据了解, 饮品市场已经是很大, 但是能让人放心健康适合总结的 4 饮品却是少之又少, 可以说几乎没有。所以我们用此有利优势开创我们的品牌。尤其是现在的糖尿病, 肥胖症等病的发病率高, 我们就是针对全国健康亚健康, 各种病人, 量身定做的自己的饮品。使全国消费者身体摆脱亚健康,更好的奉献与国家和社会。这样一来就解决了一些人不敢吃、不敢喝的隐患。产品介绍我们的产品很多元化,既是多元化,并不单单是口味的多元化, 世说新“饮”公司是性能多元化, 有助睡眠、安神的, 有含有薰衣草提取精华的, 有精选于大豆、螺旋藻, 含瓜粉的高营养物质的, 有新鲜水果和蔬菜的原汁饮品, 口感好、营养、健康、适用于各种各样的人群。世说新“饮”公司的产品,从“芦荟、车前子壳、沙蒜、沙棘果……到五谷杂粮,再到新鲜蔬菜水果,营养多多,健康多多。注:本产品包装采用无污染技术。(采用 5 号塑料;瓶身设计为环保商标;产品商标。) 使用方法:开盒即饮研究与开发世说新“饮”公司经营 1 年以后, 可以扩大规模再引进水果蔬菜泥等,用五谷所作的糕点等健康食品。短期目标服务群众, 使世说新“饮”公司有一定的知名