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Handbook of persuasive tactics
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Handbook of persuasive tactics
A practical language guide
Joan Mulholland
London and New York
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First published 1994
By Routledge
11 New Fetter Lane, London EC4P 4EE
29 West 35th Street, New York, NY 10001
This edition published in the Taylor & Francis e-Library, 2005.
“To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection
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© 1994 Joan Mulholland
All rights reserved. No part of this book may be reprinted or reproduced or
utilized in any form or by any electronic, mechanical, or other means, now
known or hereafter invented, including photocopying and recording, or in any
information storage or retrieval system, without permission in writing from
the publishers.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloguing-in-Publication Data
A catalogue record for this book is available from the Library of Congress
ISBN 0-203-42076-4 Master e-book ISBN
ISBN 0-203-72900-5 (Adobe eReader Format)
ISBN 0-415-08930-1 (Print Edition)
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For .
with thanks
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Contents
Acknowledgments vi
Aim of this book vii
How to use this book viii
Introduction x
Table of Tasks 1
Index to Collection of Tactics 16
Collection of Tactics 21
Further reading: List of reference works 397
Bibliography 402
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Acknowledgments
In preparing this collection of persuasive tactics, I have consulted a great
many sources of language usage–research reports position, rhetoric,
and discourse analysis, and grammatical and lexical studies. Many of these
are listed in the Further Reading list and Bibliography at the end of the book.
I would, however, wish to acknowledge here my debt to Randolph Quirk,
and his team