文档介绍:Guangzhou JiuFang Electronics Co., Ltd
Business Plan
Address: Rm605, Bldg B, Quanxin Business Center, 102 Liwan Road, Guangzhou, Guangdong
Contact: Wang Yonggang
Tel: 020-81816091
Mobile: **********
April of 2004
Statement: This Business Plan is submitted under confidentiality, the content of which pletely genuine and reliable. The author reserves the proprietary rights of the Business Plan. Without permission, nobody shall in any manner reproduce, use, copy or distribute this Business Plan.
Contents
1. OVERVIEW 1
2. DESCRIPTION PANY 2
Background 2
Purpose & Strategic Objectives 3
Status Quo 3
Key Positions pany 4
Partners 5
3. DESCRIPTION OF PRODUCTS 6
Products & Technology 6
Advantages of Products 8
Technical Advantages & Holding Strategy 10
4. MARKET ANALYSIS 12
Market Scale 12
Description of Market Segmentation & Customers 14
Analysis petition 16
SWOT Analysis 18
Entry Barriers 18
Analysis of Risks 19
5. MARKET STRATEGIES 20
Target Market 20
Market Positioning 21
Pricing Strategies 21
Sales Channel 22
Advertisement/Promotion and PR Activities 23
Sales Target & Cost Budget 23
6. PRODUCTION OPERATION MANAGEMENT 25
Production Operation Flow 25
Infrastructure & Equipments 25
Analysis of Production Cost 26
Implementation Plan 27
Environmental Influence & Quality Control 27
7. ORGANIZATION STRUCTURE & PERSONNEL MANAGEMENT 28
Structure 28
Personnel Arrangement & Salary Plan 29
8. CAPITAL DEMAND 31
Financing Plan 31
Use of Funds 31
Repayment Plan 32
9. FINANCIAL ANALYSIS 32
Basic Assumptions 32
Financial Indicators 33
Financial Statements 33
Sensitivity Analysis 34
Overview
This project is made on the basis of present Guangzhou Jiufang Electronics Co., Ltd. Guangzhou Jiufang Electronics Co., Ltd is specialized in research, development, production and sales of labora