文档介绍：毕业论文
海湖路批发市场的物流结构及对策研究
题目: 海湖路批发市场的物流结构及对策研究
学生姓名: 李春敏
学号: 0634105121
指导教师: 杨莹
专业年级: 2006级市场营销班
所在学院和系: 财经学院工商管理系
完成日期: 2010年6月4日
答辩日期: 2010年6月12 日
摘要
生鲜蔬果是人类日常生活必需的副食品不仅在我们的饮食生活中占有重要地位在农业产业结构中的地位也可谓举足轻重任何国家都不会轻视生鲜蔬果的生产和消费。中国是一个农业大国,是蔬菜生产和消费的大国,蔬菜作为农副产品,产值仅次于粮食而位居前列,日常的消费量也很大。国家对蔬菜的流通一直很重视,积极推行实施“菜篮子工程”,通过各种政策促进蔬菜的流通,使蔬菜的流通基本形成以集贸市场为基础,以批发市场为主,多种零售方式并存的流通体系。而随着经济的发展和人们生活条件的改善,对蔬菜的消费不仅仅满足于数量,在满足每天所需的量的基础上,开始向卫生、营养、食用安全的角度转变,因此,大力发展蔬菜物流,减少蔬菜的流通环节和流通时间,减少在途损耗势在必行。海湖路批发市场作为西宁市较大的蔬菜集散地,是西宁市群众的一个大的“菜篮子”,每天都会发生大量的蔬菜流通,这关系到了人们生活质量水平的高低,论文搜集了海湖路批发市场蔬菜物流及蔬菜物流模式的相关资料,对市场物流运作模式进行剖析,通过实际调查海湖路批发市场的蔬菜物流,了解其特征及模式,从需求和供给状况入手,分析评价其运作合理化的效率水平,综合归纳,在总结蔬菜物流体系现状的基础上,分析存在的问题,并针对问题提出具体措施,从而更好的发挥物流的作用。
关键字:海湖路蔬菜批发市场,蔬菜物流,物流模式
HAI HU LU MARTET STRUCTURE AND STRATEGIES OF LOGISTICS
Abstract
Fresh fruit and vegetables is human daily life required food not only in our diet life has an important place in the agriculture industry pattern also play an important role in no country does not despise the fresh vegetable and fruit production and consumption. China is a big country, agriculture is a vegetable production and consumption of vegetables as agricultural products for a number of reasons, and second food productions, daily consumption. The State of the circulation of vegetables has attached great importance to promoting the implementation of the "basket works", through various policies to promote the flow of vegetables, vegetable circulation formed to market-based, market-oriented, and a variety of retail coexist with the circulation system. But with economic development and improve people's living conditions, on vegetable consumption just to meet the required daily amount to health, nutrition, food safety point of view, therefore, strongly developing vegetable logistics, reduce distribution and flow of time, it is imperative to reduce the loss in transit. Hai hu lu market as Xining larger vegetables and distribution center, is one of the masses of "basket", every day a lo