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2019年 6 月大学生英语六级考试真题
第一套
The Best Retailers Combine Bricks and Clicks
A. Retail profits are falling sharply. Stores are closing. Malls are emptying. The depressing stories just keep coming. Reading the earnings announcements of large retail stores like Macy Nordstrom, and Target is about as uplifting as a tour of an intensive care unit. The interact is apparently taking down yet another industry. Brick and mortar stores ( 实体店 ) seem to be going the way of the yellow pages. Sure enough, the Census Bureau just released data showing that online retail sales surged percent between the first quarter of 2015 and the first quarter of 2016.
B. But before you dump all of your retail stocks, there are more facts you should consider. Looking only at that percent "surge" would be misleading. It was an increase that was on a small base of percent. Even when a tiny number grows by a large percentage terms, it is often still tiny.
C. More than 20 years after the internet was opened to commerce, the Census Bureau tells us that brick and mortar sales accounted for percent of retail sales in the first quarter of 2016. Their data show that only percent of retail sales shifted from offline to online between the beginning of 2015 and 2016.
D. So, despite all the talk about drone ( 无人机 ) deliveries to your doorstep, all the retail executives expressing anxiety over consumers going online, and even a Presidential candidate exclaiming that Amazon has a "huge antitrust problem," the Census data suggest that physical retail is thriving. Of course, the closed stores, depressed executives, and sinking stocks suggest otherwise. What's the real story?
E. Many firms operating brick and mortar stores are in trouble. The retail industry is getting reinvented, as we describe in our new book Matchmakers. It's standing in the Path of what Schumpeter called a gale (大风 ) of creative destruction. Tha