文档介绍：Creative and Cultural Economy series ? 2 MAPPING THE CREATIVE INDUSTRIES: A TOOLKIT 2 3 Creative and Cultural Economy series ? 2 –Mapping the Creative Industries: A Toolkit Creative and Cultural Economy series ? 2 MAPPING THE CREATIVE INDUSTRIES: A TOOLKIT by BOP Consulting British Council’s Creative And Cultural Economy Series ? Published by The British Council 10 Spring Gardens, London SW1 A 2B N , England rights reserved IS B N 978-086355-640-1 Author: BOP Consulting ? BOP Consulting is an independent research and strategy consultancy specialising in culture and the creative industries. They are based in London. Editors ? Pablo Rosselló Shelagh Wright Publication Design ? YC E Brand guidelines by BB Saunders Design by érika Muller Photo Credits ?? Aldeguer, Jay: page 56a ? Burns, Josephine: page 26 ? DCM S/BIS: page 32 ? Gauteng Provincial Government: page 43 ? Noon, Frank: pages 56b, 57 ? Rossello, Pablo: pages 1, 2-3, 8, 12, 18, 20, 22, 31, 33, 35, 38, 48, 50, 54-55 ? Slade, Jon: page 42 ? Szynkarczuk, Olga: pages 60-61 ? Vaz, Gaurav Joshua: page 6 ? Zetu, Dragos: page 45 ? British Council 2010 Creative Economy Unit The United Kingdom’s anisation for educational opportunities and cultural relations. We are registered in England as a charity. CONTENTS 07 – PRE F A C E 09 – 1? M APPING THE CREATIVE INDUS TRIES 13 – 2 ? THE CREATIVE INDUSTRIES 23 – 3? THE MAPPING TOOLKIT 24 – STEP 1 ? WH Y DO MAPPING? 28 – STEP 2 ? WHI CH POLI CY QUESTIONS CAN MAPPING ADDRESS? 36 – STEP 3? HO W ARE THE CREATIVE INDUSTRIES DE FINED? 40 – STEP 4 ? WHO IS IN CHARGE? WHO DOES THE WORK? 41 – STEP 5 ?WHI CH RESEAR CH APPROA CH SHOULD BE ADOPTED? 47 – STEP 6 ? H O W CAN THE PRO J E CT’S FINDINGS CONNE CT WITH KE Y AUDIEN CES AND POLI CY AGENDAS? 50 – STEP 7 ? H O W CAN M O MENTU M BE MAINTAINED? 52 – 4? WHERE NEXT? 56 – APPENDIX 1 - THE B RITISH COUN CIL’S CREATIVE EC ONO MY UNIT