文档介绍：Kathy Meier Vice President Marketing & Sales Harrisburg pany Generating Profits with In-Store Value Added Promotions Kathy Meier-Harrisburg News Co. “Magazines Make a Difference” Value-Added Promotions Objective: Establish Credible & Measurable Wholesaler Initiated Promotions for Both the Participating Publisher and the Promoting Retailer Goal: Create Excitement for Category Bring Integrity to the Wholesaler System Establish Continuity in Programs Offered Solidify Future Participants Generate Additional Sales and Profits for Retailer, Publisher and Wholesaler Value-Added Promotions Harrisburg News Co. Programs Customized Seasonal Floorstands Showcasing Several Titles from Different Publishers Capitalizing on Seasonal Themes Examples: Hunting- 7 titles Football- 4 titles Nascar- 3 titles Value-Added Promotions Results: Football Promotion In Participating Retailers Individual Titles Sales Increase Range: +110-240% Total Program Sales +150% Agency Efficiency Increased 15%! 2002 Retailers Request for 2003! Value-Added Promotions Results: Hunting Promotion In Participating Retailers Participating Titles Sales Increase Range: +100-700% Total Program Sales +190% Agency Efficiency Maintained Promoting Retailers Request for 2003! Value-Added Promotions Harrisburg News Co Program Regional Supermarket Chain Permanent Floorstand Promotion Titles Rotate Monthly Displays Located within other Store Departments Sold in 2-4 pocket Increments for 4 week Duration Based on Publisher On-Sale Date Rather than Pre-Established Cycle Authorization in Chain SALES RESULTS (example)