文档介绍：LG Electronic010220BJ-air conditioner
Mckinsey&Company
CONFIDENTIAL
Developing a Winning Strategy
for the Air Conditioner Business
in China
LG Electronics Tianjin Appliances Co.
First progress review
February 20,2001
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Organization without prior written approval from McKinsey&
Company. This material was used by McKinsey & Company during an
Oral presentation; it is not a complete record of the discussion.
Copyright © 2002
LG Electronic010220BJ-air conditioner
MEETING OBJECTIVES
• Highlight China’s air conditioner market
development and opportunities for LG
• Review LG’s current performance in the market
and improvement opportunities
• Agree on key decisions to be made
• Agree on next steps and work plan for the
second phase
McKinsey&Company 1
Copyright © 2002
LG Electronic010220BJ-air conditioner
AGENDA
• Progress update
• Market development
-Market demand
-Trade structure
-Competition
• LG’s current performance and
improvement opportunities
• Next steps
• Appendix
- Key assumptions of demand forecast