文档介绍：HOW TO WRITE
A BUSINESS
PLAN
Table of Contents
Preface ......................................................................................................................4
1. THE ROUTE FROM CONCEPT TO COMPANY ................................................... 4
Success factors.................................................................................................................................................4
Stages of development ....................................................................................................................................5
2. THE BUSINESS IDEA ........................................................................................... 8
Development of a business idea .....................................................................................................................8
Elements of a promising business idea ..........................................................................................................9
Protecting your business idea ......................................................................................................................13
Presenting to investors .................................................................................................................................14
3. THE BUSINESS PLAN ........................................................................................ 16
Advantages of a business plan .....................................................................................................................16
Characteristics of a successful business plan..............................................................................................16
The investor's point of view .........................................................................................................................18
Tips on preparing a professional business plan .............................