我国快速消费品的行业市场营销探析--从分销渠道方向分析.doc

文档介绍：工商管理硕士(MBA)学位论文

 

 
 
题目:我国快速消费品的行业市场营销探析--从分销渠道方向分析
 
 
 
 
 
姓     名:       ***
学     号:         **** ***
班     级:         ***班

导     师:           ***
 
摘要
随着新世纪的来临,我国经济正处于高速增长的时期,快速消费品市场竞争日趋激烈,许多产品的市场竞争已经逐渐从单纯的价格竞争向多层次的竞争转变。那快速消费品如何在市场营销中取得成功就是本文主要谈到的问题。其中渠道越来越被视为能给快速消费品生产企业带来独特竞争优势的源泉,而新时代渠道又呈现出向多极化渠道、整合型渠道、关系型渠道发展的趋势。本文以此为基点进行深入分析。
 
 
关键词:快速消费品行业;市场营销;渠道营销
 
 
 
ABSTRACT
With the advent of the new century, China's economy is in a period of rapid growth, fast moving consumer goods market is ing increasingly fierce, many products in the petition has been gradually from a purely petition to the multi-level changes in petition. How in the fast moving consumer goods marketing in the ess of this paper is talking about the issue. One channel is increasingly seen as fast moving consumer goods manufacturers can bring a unique source petitive advantage, and the new era of channels also showing a multi-polar channels, integrated channels, and the development trend of channels. In this paper, as the basis of an in-depth analysis.
 
 
Key words: fast moving consumer goods industry; marketing; channel marketing
 
 
目录
摘要
目录
详细目录
第1章 绪论

第2章 基本概念概述













7. 营销渠道冲突的定义
第3章  中国快速消费品行业市场现状分析






第4章 快速消费品市场营销之分销渠道的重要性分析
第5章 快速消费品市场渠道类型及渠道设计










第6章 快速消费品市场营销之分销渠道的冲突分析







 资金结算问题






第7章  快速消费品行业营销渠道冲突的对策



2. 渠道信任的建立




4.