文档介绍：摘要摘要当今的世界是知识经济、信息经济的社会,在经济发展的全球化、一体化的趋势下,服务贸易已经成为各国经济发展的关键。当现代的服务业逐步代替传统的服务业时,一种新型的服务产业悄然兴起,会展业以其高效率、高增长的特点成为城市经济发展的“助推器”和反映国民经济状况的“晴雨表”。近年来随着我国经济稳定快速的发展,我国会展业发展迅速,以其独特作用和强大的产业带动力,展现了自身的价值,日益受到重视,已逐渐成为我国经济增长的一个新亮点,并且正在逐步形成具有良好发展前景的朝阳产业。但与国外会展业相比还有很大差距,存在着会展业市场化程度较低、缺乏行业自律机制和自律规范、会展场馆不合理、缺乏品牌展会、会展专业人才缺乏等问题。本文通过对我国会展业发展现状进行较为详细的分析,并结合中国国内该行业的实际情况,分析了会展业发展的动力和机制。提出了我国会展业发展竞争力的评价原则和因素,并设计了会展业竞争力评价指标体系,据此找出我国与会展业发达国家之间会展业竞争力差距的原因。然后提出了发展的对策,为研究相关问题的学者提供参考,并对会展业发展思路提出一些建议。最后以中国(深圳)国际文化产业博览交易会为例,总结文博会成功的经验,为我国办展提供了一条新的道路。关键词:现代会展业:发展:对策 Abstract Knowledge economy andinformation economy willplay akey role inthe new century,with thedevelopment ofeconomic globalization andintegration,service trade e the crucial factorforthecountries'economic themodern serviceindustrygradually replaced thetraditionalone,anothermerging service tradecame intobeing,MICE industry,with itscharacteristic ofhigh efficiency and high economic growth rate,has e the‘'booster"’for the development ofcitiesandthe“barometer”mirroring thedevelopment ofnational ocoilom In recent years,along withthestable fasteconomy development of our country, MICE industry hasbeen developed rapidlyby itsunique function and formidable industrial beltpower,has unfolds itsvalue,receives takes day byday,has gradually e anew luminescent-spot ineconomy grows,and gradually forming into sunrise witlloverseas,it alsohavemuch disparity,conclude the lower market degree,the deficient profession autonomy mechanism and the autonomy standard,the fieldhallunreasonable,lacks ofbrand,lacks thespecialized relented person and SO on. This articleanalysis adetaileddevelopment present situationofMICE industry, and unifiesthedomestic situation,setup petitiveabilitydevelopment system ofOurMICE industry,and fmdthe reasou ofdifferencesin China andother developed give suggestions about how tospeeds updevelopment of MICE takeChina(Shenzhen)international culturalindustry trade fair as aexample,