文档介绍：Study on Pharmaceutical Logistics Development Of pany A Dissertation Submitted for the Degree of Master Candidate:Shi Yong Feng Supervisor:Prof. MaTianShan Chang’an University, Xi’an, China I II 摘要医药行业是一个国家的重要支柱行业。他为国民经济的发展,以及保护和增进国民健康、提高生活质量等均有十分重要的作用。医药行业是世界经济中增长最快的朝阳产业之一。而我国又是世界上增长最快的医药市场。虽然,我国医药销售市场行情逐年利好,但传统的医药批发模式存在着购销脱节,中间环节多,周转慢,效率低,成本高的弊端。利用现代信息技术实施医药物流,世界上美国、日本等已取得成功经验,也己成为国内医药流通企业的发展方向,在政府的大力支持和引导下, 近几年,我国的第三方物流企业得到了空前的发展。针对我国医药物流的运作主体都是由药品制造商、批发商、零售商各自完成,不能发挥现代物流的优势,实现药品快速有效地流动。RD公司正是基于此考虑进入医药物流行业。本文针对RD公司的战略目标,结合我国医药行业的物流模式发展现状,确定了RD公司医药物流发展的运作模式是采用第三方医药物流营运模式。并且具体阐述了RD公司第三方医药物流运作方式、运作策略、实施阶段以及公司的组织保障。论文关于RD 医药物流公司发展战略、发展模式的分析及建议对RD 公司的发展具有一定的指导意义。关键词:医药物流发展模式第三方物流 III ABSTRACT Pharmaceutical industryis an important pillar of the national industry. Ittakes an important play on protecting peoples’health and improving life’s quality. It is one of the industries which have the fastest growth in the global economic. China is the fasted-growing pharmaceutical market in the world. But,China'sPharmaceuticalmarket conditionsfor sales are getting betterandbetter,there is malpractice in traditional wholesale model for more middle links,slow efficiency and high moden information technology,logistics and distribution implementation to set Pharmaceutieal distribution has e the develoPment direction of enterprises globally. supported and directed by government, In recent years,3rd PL enterprises are boomingat at Pharmaceutical logistics operation is finished by pharmaceutical manufacturers, wholesalers and retailers without mutualcollaboration. So the advantage of modern logistics can not been brought into on this, RD Co. Ltd. decided to enter into pharmaceutical logistics at the strategic objectives of RD Co. Ltd., This article analysis the development of medical logistics market at home and abroad , it put forward to