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饺子馆项目创业计划书
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目 录
企业概况 ································································(1)
创业计划作者的个人情况··············································(1)
市场评估··································································(2)
市场营销计划······························································(4)
企业组织结构······························································(5)
固定资产··································································(7)
流动资金(月)····························································(9)
销售收入预测(12个月)················································(10)
销售和成本计划···························································(11)
现金流量计划······························································(12)
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一、企业概况
主要经营围:1我店饺子分为传统饺子和特色饺子,做法上主要分为蒸,煮,煎,炸四大类。主打:彩色饺子,健康饺子。
2传统饺子包括羊肉,猪肉,牛肉,韭菜,白菜,芹菜等大众化口味饺子。
3特色饺子包括彩色饺子即面粉蔬菜混合做皮,健康饺子即根据消费者身体需要,来搭配合适的汤料来达到食疗效果。
企业类型:
£生产制造 R零售 £批发 þ服务 £农业
£新型产业 £传统产业 £其他
二、创业计划作者的个人情况
以往的相关经验(包括时间):白天鹅饺子馆当服务生(2011、7月20日至9月1日)
城区东北饺子馆当收银员(2012、7月25日至8月27号)
教育背景,所学习的相关课程(包括时间):
大专(-)
主修课程:高等数学,西方经济学,基础会计,经济法基础,财务管理,大学英语,大学语文,管理会计,成本会计,人力资源管理,市场营销,管理学,礼仪学等。
三、市场评估
目标顾客描述:
1中心商务区消费群体。所选原因:虽然这里聚集众多高端商务楼宇,但是大众化的餐馆寥寥无几。
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2以广场商圈的办公白领。所选原因:办公白领没时间、不卫生,外出就餐很头疼。在商业中心附近,午餐对上班族来说十分重要,无论是从身体角度还是情绪层面。
3商业从业人员。所选原因: 中心区人员密集,餐饮成本高,高端商务楼宇从业人员就餐难。
4商业圈顾客群。所选原因:商业圈餐厅不足导致白领