文档介绍：Strategic Management
Agenda
■ Strategy & Strategy Management
■ Environmental Conditions
■ Internal Analysis
■ Strategic Choice
■ Strategy Selection Criteria
Strategy & Strategy Management
Strategy a Definition
Strategy is the direction and scope of anization over the long term;
which achieves advantage for anization through its configuration of resources Within changing environment ,to meet the needs of markets and to fulfil stakeholder expectation
(Johnson & Scholes,1999)
Strategy Vs Functional Management Focus
Functional Strategic
■ Short term ■ Long term
■ Parts anization ■ anization
■ Efficiency ■ Effectiveness
■ Cost / profit measures ■ NPD / Market share
Levels of Strategy
■ Corporate Level strategy

■ Business Level Strategy
■ Functional / Operational Strategy
Levels of Strategy
F/O S
BS
CS
■ Where anization going
■ Market , Competitive Advantage
■ Resource , Implement
Do a right thing to Do a thing right !
Patterns of Strategy Development
Continuity
Incremental
Flux
Transformational
Environment
The Relationship Between Analysis,
Choice and Implementation
Implement
Analysis
Choice
Strategy emerges from
The interaction of all
Three elements
The Strategy Process: Stages
Analysis
■ Mission and goals
■ Environmental analysis
■ Resource analysis
Choice
■ Level and strategy,
Bases of strategic choices
■ Generating options
■ Evaluating options
■ Strategy development process
Implementation
■ Organization structure issue
■ Change management issue
■ Culture issue
■ Reword system
1
2
3
Environmental Conditions
Historical analysis
Forecasting
Decentralization
anizations
Scenario planning
Experience and
Learning
Simple
Complex
Static
Dynamic