美国通用电气公司的战略管理模式.ppt

文档介绍：Founded in 1878 by Thomas Alva Edison
Merger in 1892
The Edison General pany
The Thomson-pany
One of the 12 stocks that made up the first DJIA index in 1896. In the list continuously since 1907
The Heritage
美国通用电气公司的战略管理模式(GE)
Today’s Basics…
Revenue: $ B
Domestic: Foreign ~ 2: e $ B
Market Capitalization: ~$244B
Employees: ~ 310,000
13 major businesses
More than 100 countries
…Compare and Contrast
’81
Today
Revenue
$ B
$ B
Earnings
$ B
$ B
Market Value
$13 B
$244 B
Businesses
43
13
Employees
404,000
310,000
The Three Families
Long-Cycle Businesses
GE
Short-Cycle Businesses
Financial Services
Long-Cycle Businesses
Long-Cycle Businesses
Aircraft Engines
Power Systems
Medical Systems
Transportation Systems
Short-Cycle Businesses
Short-Cycle Businesses
Consumer Appliances
Industrial Systems
Specialty Materials
NBC
Plastics
Financial Services
Financial Services
Commercial Finance
Consumer Finance
Equipment Management
Insurance Business
A Summary of Business Finances
The Share of the Pie…