文档介绍：金融产品营销策划书
方案名称： 基金营销策划案
参赛队负责人： AA
完毕日期： -04-13
目 录
概要提示·························································（03）
一、策划目·····················································（03）
二、营销环境分析·················································（03）
（一）、宏观环境分析·············································（03）
（二）、基金产品SWOT分析········································（04）
1、优势·····················································（04）
2、劣势·····················································（06）
3、威胁·····················································（07）
4、机会·····················································（07）
（三）、竞争公司分析·············································（08）
（四）、公司形象分析·············································（09）
（五）、投资者分析················································（09）
三、市场面临问题分析·················································（10）
（一）市场风险···················································（10）
（三）流动性风险················································（10）
（四）管理风险··················································（10）
（五）操作或技术风险············································（11）
（七）其她风险··················································（11）
（六）合规性风险·················································（11）
四、市场机会分析························································（11）
五、营销策划达到目的···········································（11）
六、营销方略·····························································（11）
（一）、产品方略··················································（11）
（二）、渠道方略·················································（14）
（三）、价格方略··················································（15）
（四）、促销方略·························································（16）
七、详细推动方案·························································（17）
(一)、针对不同投资者···········································（17）
（二）、针对公司自身···················