文档介绍：江西工业职业技术学院 2013 届工商企业管理专业毕业论文题目: 赣州市连锁商业的现状与发展对策姓名: 周平安学号: 20103051 班级: 10 工商企业管理( 1)班系别: 经济管理分院指导教师: 余露目录摘要··········································································3 一、赣州连锁超市业的发展现状··················································3 二、在赣州发展本土连锁超市业的优势···········································4 (一)、没有大型连锁超市的进驻·············································4 (二)、消费者对于中低档产品的独特青睐·····································4 (三)、零售业发展速度快,购买力水平发展空间·······························4 三、国光超市在赣州的经营策略··················································5 (一)、率先树立品牌形象···················································5 (二)、模仿“沃尔玛”国际连锁超市的经营方式·································5 1、价格最便宜与产品质量的承诺·····························