文档介绍：Innovation Management
for Product and Process Development
Jim BROWNE, Kathryn CORMICAN, Lawrence DOOLEY, Ming YU , David O’SULLIVAN
CIMRU, National University of Ireland, Galway, Ireland.
E-mail: ******@
Abstract programmes consist of identified actions or
Industry we are told manages change poorly. projects in specific areas of the business
Surveys indicate that over 50% of change environment and these projects are failing.
programmes fail to meet objectives. The reasons Individual project ess rates fair a little better.
cited are all too familiar: poor goal definition, poor Hammer et al., (1993) highlight that between 50-
alignment of actions to goals and poor participation 70% of all reengineering projects fail to achieve
among employees. Innovation in industry is also their goals. The reasons for these levels of failure
managed poorly. In panies the knowledge are numerous but the following are offered by a
of employees remains untapped for solving number of sources (Hayes et al., 1988,; Davenport,
problems, generating new ideas and implementing 1993; Kotter, 1995; Price-Waterhouse, 1996; Tidd
change. Harnessing this knowledge is a significant et al, 1997; Zairi, 1999)
challenge in improving employee participation, (i) Poor goal definition
fostering better change practice and ultimately (ii) Poor alignment of actions to goals
achieving sustaina