文档介绍：Websites from a Customer’s Perspective
Hakman A. Wan∗
School of Business & Administration
The Open University of Hong Kong
Hong Kong SAR, China
Abstract of plain text with or without pictorial illustra-
tions. Referred to as flat ads by Hoffman ,
Researchers have been looking for a metric or these websites look nothing more than a digi-
framework for the analysis of Web features pany brochure.
when the design of mercial website is ana-
lyzed. The framework presented in this report For panies, to “show the flag”[12]
is a two-dimensional matrix of business func- might be the only reason to build their web-
tions versus customer values. This framework sites. Achieving this objective requires only a
may serve as a basis parison among web- rudimentary level of Web technology which in-
sites of similar business and it supports the de- curs small cost. The resultant website repre-
velopment process for such websites. The re- sents a simple storefront in the mar-
port also includes an example of how the frame- ketplace; on the other hand, it may also sug-
work is applied to actual analytical study. gest to customers that pany know little
of e-business.
Keywords
An easy entry to the may be af-
commercial website, web ess, customers’ fordable to panies. But just enter-
value ing the does not necessarily guarantee
competitive advantage. Poorly -
merci