文档介绍：湖州职业技术学院商务英语专业毕业设计题目:“纯银时代”银饰店开业计划学生姓名学号指导教师班级S Graduation Project of Huzhou Vocational & Technological College Business English Department Title: Pure and Shining Silver Jewelry Store Opening Project Name: Cao Supei School Number: 1310201209 Tutor: Huang Xiaohan Class: Business English 1302 【摘要】随着现代化步伐的加快,人均收入的提高,现代人更注重时尚潮流,尤其是女性,越来越注重自身的时尚打扮。一套好看的衣服,不仅需要个人体型的结合,更需要首饰的搭配。鉴于价格因素,精致闪亮的银首饰是目前市场上最受广大女性喜爱的一种银饰品。所以若能开设一家银饰店,拥有自身经营特色并且提供全方位服务, 势必会受到顾客们的广泛欢迎。本报告将着重分析所开设银饰店的优势、劣势、机遇、威胁,以及相应的费用明细,最后草拟出具体的实施计划,以便商业利润的实现。 Abstract: With the accelerated pace of modernization, the per capital es is raising, people pay more attention to the modern fashion, especially the women, pay more attention to their own style of dress. A nice clothes, not only need bine the individual shapes, need more jewelry collocation. In view of the price factor, delicate and shiny silver jewelry is the women's favorite on the market at present . So if open a silver shop, with its own operating characteristics and provide a full range of services, which must bea fashionable element in people ’s daily life. This proposal mainly analyzes the strengths, weaknesses, opportunities and threats of opening a new silver jewelry shop, lists the cost breakdown and finally draws a detailed action plan for the realization of the business profits. 【关键词】银饰店,顾客, SWOT 分析,成本分析,实施计划 Key words: silver jewelry shop, customers, SWOT analysis, cost breakdown, action plan 湖州职业技术学院毕业设计目录 1 、引言……………………………………………………………………… 1 目的……………………………………………………………………… 1 背景……………………………………………………………………… 1 经营范围………………………………………………………………… 1 问题陈述………………………………………………………………… 1 2 、调研结果………………………………………………………………… 2 外部环境分析…………………………………………………………… 2 机遇…………………………………………………………………… 2 威胁…………………………………………………………………… 2 调查结果……………………………………………………………… 2 内部环境分析…………………………………………………………… 3 优势…………………………………………………………………… 3 劣势…………………………………………………………………… 3 财务报告………………………………………………………………… 3 费用明细表…………………………………………………………… 3