文档介绍：2018 届普通本科毕业论文〔设计
存档编号:
中期论文〔设计
题目:共享单车盈利模式探讨——以摩拜共享单车为例
专业:工商管理
院系:工商管理学院
年级:
学号:
姓名:覃杰
指导教师:
职称:
XX经济学院教务处制
目录
摘要1
ABSTRACT2
一、共享单车的发展现状3
二、风险分析3
〔一市场竞争3
〔二成本过高,投资回收期加长3
〔三缺乏相关规范3
三、共享单车的盈利驱动要素4
〔一短距离出行需求巨大4
〔二巨大资金流4
〔三融资4
〔四环保健康、时尚休闲的理念5
〔五技术驱动5
四、共享单车企业不同时期盈利模式的选择5
〔一共享单车企业创业期盈利模式6
〔二共享单车企业扩张期盈利模式6
〔三共享单车企业成熟期盈利模式6
五、结束语6
参考文献7
摘要
移动互联网技术的发展,智能手机和移动支付的普及,使共享单车便捷性大幅提高。不仅摆脱了固定停车桩的束缚,还解决了计费和支付问题。共享单车对于一二线城市短距离出行既便利,又有助于解决城市交通拥堵、环境污染等问题。因此短期内吸引大量资本进入,发展迅速。随着共享单车商业模式日渐清晰,市场开始回归运营本质,更多关注于其盈利模式。本文以摩拜共享单车盈利模式为研究对象,通过对共享单车的发展现状和盈利驱动因素的分析,针对共享单车企业各发展时期提出有效的盈利模式,从而实现共享单车企业的持续性盈利。
关键词:共享单车;发展现状;盈利模式;持续性盈利
Abstract
With the development of mobile technology and the popularization of smart phones and mobile payment, the convenience of sharing bicycles has been greatly improved. Not only get rid of the shackles of fixed parking piles, but also solve the billing and payment problems. Sharing bicycles is convenient for short distance trips in one and two tier city, and helps to solve the problems of urban traffic congestion and environmental pollution. Therefore, a large amount of capital is attracted and developed rapidly in the short term. As sharing bicycle business models e increasingly clear, the market is beginning to return to its operational nature and focus more on its profit model. In this paper, Mobike sharing bicycle profit model as the resear