文档介绍：“微博”的营销价值与商业模式分析
学生姓名
指导教师
专业工商管理
学院
2011年6月
摘要
随着3G(通俗地说就是指第三代:THE THIRD CENERATION)手机投入市场,一种新的网络应用的产品形式“微博”也就应运而生了。目前“微博”成为了网络时代的新名词,“微博”的实用价值也越来越快速有效地显现出来。“微博”既可以作为一种新的网络互动产品,加强了人们在网络中的交流力度,也可以作为一种全新的、快速有效的、影响力强大的新媒体来报道时事热点。正是在这样一个网络市场的大背景下,本文结合在北京搜狐新媒体信息技术有限公司的实习经验对微博的营销价值与商业模式进行了一系列的分析。
对于“微博”这项新生的网络产品,对其系统全面的了解也利于个人以及企业对“微博”进行更好的使用。而探索“微博”在企业营销过程中的价值也对企业开展网络营销具有积极的意义和实用价值。本文在“微博”的营销价值及商业模式方面进行了一系列的研究,包括对“微博”盈利点的分析、个人“微博”及企业“微博”的商业价值研究,因此,本人认为,目前国内的“微博”产品虽然“无盈利”,但是企业加快产品创新速度,提高产品盈利,而“微博”虽然在时代潮流中扮演了举足轻重的地位,但无论是企业或是个人,都要合理正确的维护“微博”,树立良好的集体或个人形象。
关键字: 微博;网络营销;商业模式
Abstract
With 3G (Third Generation layman's terms means: THE THIRD CENERATION) mobile phone into the market, a new form work applications products "micro-blog," also came into being. Current "micro-blog" Age of the as a new term, "micro-blog" the practical value of more and more quickly and effectively revealed. "Micro-blog" either as a work of interactive products to enhance people'munication efforts in work can also be used as a new, fast and effective, the impact of powerful new media for reporting current hot spots. It is in such work context of the market, bined with new media in Beijing Sohu Information Technology Co., Ltd. Bo internship experience in the marketing value of micro business model in a series of analysis.
For the "micro-blog" This work products to prehensive understanding of a system is also conducive to personal and business-to "micro-blog" to better use. And explore the "micro-blog" in the course of the value of marketing enterprises to develop marketing also has a positive meaning and practical value. Based on the "micro-blog" model of marketing and business aspects of the value of a series of studies, including the "micro-blog" profit point of analysis, individual " micro-blog " and corporate " micro-blog," mercial value of research, therefore, I that the current domestic " micro-blog" products, though "no profit" enterprises to accelerate product innovation and