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成人专升本英语期末考试试卷
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Part I Reading prehension (40 marks,40 minutes)
Section A (2'*15)
Directions: There are 3 passage in this part .Each passage is followed by some questions or unfinished statements For each of them there are four choices marked A),B),C), and D).You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the centre .
Passage One
Questions 1 to 5 are based on the following passage:
Fast food, a mainstay of American eating for decades, may have reached a high in the United States as the maturing baby-boom generation looks for a more varied menu. Fast food still represents a $ 102 billion a year industry, but growth has turned sluggish recently amid tough petition from retail food stores and a more affluent population willing to try new things and spend more, analysts say.
Signs of trouble in fast food include price-cutting by industry leaders, including efforts by McDonald’s to attract customers with a 55cent hamburger, and major players pulling out or selling. 0’ PepsiCo, for example, is selling its fast-food restaurant division that includes Taco Bell, Pizza Hut and KFC. “It’s being harder and harder for these firms to grow,〞 said Jim Brown, a professor of marketing at Virginia Tech University. “I think in the United States fast food has reached a saturation point because of the number of petitors and the number of outlets.〞
Fast-food restaurant revenues grew 2. 5 per cent in 1996, according to industry figures, the slowest since the recession of 1991. That is a far cry from the levels of the 1970s and1980s. According to the Food Marketing Institute, consumers are using supermarkets for 21 per cent of take-home food, nearly double the