文档介绍：某餐饮品牌新店开业推广方案
一、 市场及环境分析
1(品牌现状分析
M品牌是国内首家以“鱼”为概念的主题休闲餐厅，在这个日益倡导健康的时代，以鱼为代表的水产品正被越来越多的健康尚人士所追捧。虽然市场整体消费意识上升、消费环境趋好，但M品牌作为新生品牌，在推广初期消费者的认知度几乎为零。并且，在休闲餐饮领域，竞争也日趋激烈，如何在市场现状的基础上做好市场，M品牌首要解决的传播关键就在于品牌的认知度。当然，M品牌品牌自身有也众多利于传播的方面，比如市场定位清晰、品牌个性鲜明、LOGO生动友好、广告语一针见血等。故此，我们只有充分利用现有资源结合市场现状，方能在休闲餐饮行业占据一方市场。
2(新店环境分析
M品牌首店开业地处江南新地商业街，是一处集购物、美食、娱乐、休闲为一体的地下商业街，紧临地铁江南西站出口，于2009年4月29日正式开业。虽然开业时间不长，但人气较旺，在餐饮品牌中已有大家乐、棒～约翰、水果捞等入驻，是典型的地铁经济商圈，拥有极具成长性的商业发展空间。
Conference is by Council party research decided held of once important Conference, main task is in-depth learning implement XI General Secretary series important speech especially on "two learn a do" learning education of important indicates spirit, according to Central, and provincial and municipal on in all members in the carried out "learn Constitution Party rules, and Speech series, be qualified party members "learn the deployment requirements of education, for me" two "education work arrangements, education and guidance directly under the works of party members and further strengthening the conviction in ideal, keeping faithful to the party and set up breeze upright, play, dare, to speed up water conservancy reform and development efforts to provide a strong organizational guarantee. Just now, the XX gay announced municipal water systems "two" is Fertilization system, units of the party organization in accordance with the implementation plan, paying careful attention to implementation. The following, according to the spirit of the Central, provincial and municipal party Committee, and conducted my municipal water system "two" study and education, I wish to make three points. A, and deep awareness carried out "two learn a do" learning education of important meaning party of 18 big yilai, to XI comrade for General Secretary of Central, around full strictly rule party made has series major deployment, played has a strictly rule party of combination fist, has carried out has party of mass line education practice activities,