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QUESTIONNAIRE
DESIGN
HOW TO PLAN, STRUCTURE AND WRITE
SURVEY MATERIAL FOR EFFECTIVE
MARKET RESEARCH
IAN BRACE
MARKET RESEARCH IN PRACTICE
Questionnaire Design HP 20/6/05 4:53 pm Page 1
QUESTIONNAIRE
DESIGN
MARKET RESEARCH IN PRACTICE SERIES
Published in association with the Market Research Society
Consultant Editors: David Barr and Robin J Birn
Kogan Page has joined forces with the Market Research Society to publish this
unique series which is designed specifically to cover the latest developments
in market research thinking and practice. Taking a practical, action-oriented
approach, and focused on established ‘need to know’ subjects, the series will
reflect the role of market research in the international business environment.
This series will concentrate on developing practical texts on:
■ how to use, act on and follow up research;
■ research techniques and best practice.
Great effort has been made to ensure that each title is international in both con-
tent and approach and where appropriate, European, US and international
case studies have been paratively to ensure that each title provides
international readers with models for research in their own countries.
Overall the series will produce a body of work that will enhance international
awareness of the MRS and improve knowledge of its Code of Conduct and
guidelines on best practice in market research.
Other titles in the series:
The Effective Use of Market Research, Robin J Birn
Market Intelligence: How and anizations Use Market Research, Martin
Callingham
Market Research in Practice: A Guide to the Basics, Paul Hague, Nick Hague &
Carol-Ann Morgan
ing titles:
Business to Business Market Research, Ruth McNeil
Consumer Insight, Merlin Stone
To obtain further information, please contact the publisher at the address
below:
Kogan Page Ltd
120 Pentonville Road
London N1 9JN
Tel: 020 727