康耐尔大学人大演讲.ppt

文档介绍：Scott A. Snell
Cornell University
393 Ives Hall
Ithaca, NY 14853
[phone]
scott.******@
Competing through Knowledge:
The Human Capital Architecture
IBM
“You can get capital and erect buildings, but it takes people to build a business.”
Thomas J. Watson, IBM
Did IBM forget?
$168 billion (Tobins Q = )
Hardware, software, and services
Nobel prize-winning scientists
3,768 patents (1993-1995)
What’s Happening Today?
Industry Changes
Globalization
Information technology
Need for…
Organizational agility
Speed
Innovation
Cost
Knowledge-based strategies
petencies
Innovation
External partnerships
Leading to…
New Business Equation
petence…
…is a bundle of skills and technologies that enables pany to provide a particular benefit to customers.
Hamel and Prahalad, 1994
SONY Miniaturization Pocketability
FEDERAL EXPRESS Logistics On-time delivery
HONDA Engine design/mfg. Reliable performance
MOTOROLA Wireless technology m.
Core Benefit petence Customer
Knowledge
Technologies
Processes
Relationships
CRITERIA
valuable
unique
extendable
learning
Benefits
VALUE = ---------
Costs
UNIQUE = (plexity + causal ambiguity)
LEARNING = (experience x challenge)
Competing Through People
Identify & develop core skills
Integrate diverse activities
Respond with agility & speed
Empower action
Innovate
petence…
…is a bundle of skills and technologies that enables pany to provide a particular benefit to customers.
--Hamel and Prahalad
KNOWLEDGE
- customer
- technology
- operations
- managing
PROCESSES
- customer segmentation
- just-in-time (hrs)
- mass customization
- build to order (AIM)
- ROIC metrics
- experimentation
TECHNOLOGY
- Premier pages
- software installation
- TPM triggers (parts, service)
- customer purchasing systems
RELATIONSHIPS
- customer intimacy (Boeing)
- Platinum councils
- supplier partnerships (Sony)
- employee involvement
- third party service maintainers (TPMs)
- distribution