文档介绍：拥有成功广告生涯的21条忠告
01 Find the right place to gain as much experience as possible in the shortest amount of time. This may mean a hot-shop independent agency, a large multinational or hopping jobs every 2 years depending on the available options you may have.
找到一个适合你的地方,努力学习,在尽可能短的时间内争取获得尽可能多的经验。这可能意味着,去炙手可热的独资公司,大的跨国企业,或者两年跳一次槽都是你可供选择的选项。
02 Work somewhere that’s worthy of your time and talent. Don’t settle for any job.
去一个值得你付出时间和智慧的地方工作,不要拘泥于一个职位,一份工作。
03 Put more effort into your job than expected and do it cheerfully.
在你的工作岗位上要去花比预期更多的功夫去钻研,并且愉快地工作。
04 e the most positive and enthusiastic adman in the agency.
成为公司最积极最热情的广告人。
05 Be forgiving of yourself and others. We’re humans and we make mistakes even when we only have good intentions. Don’t allow such mistakes make you lose sight of long term goals.
要懂得原谅自己和他人。我们是常人,即使有些时候我们的出发点是好的,也会犯一些错误。不要让这些错误影响你的长期规划。
06 Be generous with your contributions to the team’s work. Do not try to take credit for every idea you came up with.
团队运作的时候要用心,不要把每一个想出来的点子都归功于自己。
07 Persistence, persistence, persistence. Great work never just falls into your lap. You need to work for it, refine it, perfect it.
坚持,坚持,再坚持。好的作品从来不是凭空而降,你需要为它花心思,不断地改进它,完善它。
08 If you clearly see you’re going into the wrong direction with your strategy do not be afraid to stop and rethink everything even if it means you have to start everything from scratch.