文档介绍：住宅小区对房地产前期定位进行研究
摘要
近年来,随着我国经济的快速发展,房地产市场逐步规范和完善,消费者日趋理性和成熟,开发商之间的竞争也日趋激烈。因此,项目前期定位越来越被开发商所重视。前期定位是商业地产项目运作成功的基础环节,是一种要求商业项目确立聚焦于顾客利益目标方向的选择。任何定位都是依赖于对市场需求的把握而建立,但是市场上反馈的需求信息数量庞杂,如何在有限时间内筛选、分析出最有价值便成为了重要的工作。前期定位是一个项目的灵魂,准确的前期定位是项目获得成功的先决条件。
本文以住宅小区的定位为切入点,针对威海市房地产的现状,深刻而细致的分析了住宅小区项目前期定位的重要性及所包含的内容,并对本项目的发展提出了建设性的意见。本文用图表的的形式对竞争性盘做了形象、具体的分析,从这些数据中可以清楚地认识到各个小区的基本情况、优势和劣势。客群定位的表格则直观的反映了不同年龄、不同职业的人对房子的需求情况。文章结合了具体住宅小区对房地产前期定位进行研究,以期对我国住宅小区的发展提出指导性意见。
关键词:前期定位;市场分析;客群定位;竞争性楼盘分析
Abstract
In recent years, as China's rapid economic development, the real estate market is gradually standardized and improved, consumers increasingly rational and mature, petition among developers are ing increasingly fierce. Therefore, the project developer of the pre-positioning more and more attention. Pre-positioning is the essful operation mercial real estate projects based links establishment mercial projects is a requirement to focus on the interests of target customers the choice of direction. Any orientation is dependent on the grasp of the established market demand, but the market demand for the amount of information on the numerous and feedback, how to screen for a limited time to analyze the most valuable work has e important. Pre-positioning is the soul of a project, accurate pre-positioning is a prerequisite for the ess of the project.
In this paper, residential area defined as an entry point for the status of Weihai City real estate, deep and detailed analysis of the residential district projects and the importance of pre-positioning content contained, and the development of the project put forward constructive suggestions. In this paper, a chart in the form petitive sale made in the image, the specific research, from these data can be clearly recognized that the basic situation of each district, strengths and weaknesses. Segments form the intuitive positioning reflects the different ages and occupations of the house demand. bination with a specific residential area of the r