文档介绍：Handbook of New Product
Development Management
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Handbook
of New Product
Development
Management
Christoph H. Loch
and
Stylianos Kavadias
AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD
PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO
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First edition 2008
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ISBN: 978-0-7506-8552-8
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Contents
List of contributors vii
Foreword and i