文档介绍：Portfolio Management for New Product Development: Results of an Industry Practices Study
Portfolio Management for New Product Development:
Results of an Industry Practices Study
WORKING PAPER No. 13
. Cooper
. Edgett
. Kleinschmidt
Contact Information:
Product Development Institute
34 Stone Church Road – Suite 111
Ancaster – Ontario – Canada – L9K 1P4
Tel: 905-304-8798
or
July 2001
This article reports results from an on-going research study into portfolio management – both on
practices and performance. It provides a more managerially-oriented report on the research work,
and extends the initial results reported in previous papers [7,8,9] in the following ways. First, some
new managerial problems in portfolio management are reported along with an in-depth look at the
reasons why managers who took part in the study view portfolio management to be a vital issue.
Second, the article probes the details of how the various portfolio tools and models are used in
practice – how they are employed by managers to make Go/Kill decisions and also to help
prioritize projects. Additionally, a large part of the article is devoted to best practices – comparing
the practices of the best performers to the rest of panies in the study. Finally, an extensive
managerial implications section outlines in some detail a number of action items and managerial
prescriptions for the reader.
This article has been accepted for publication in R&D Management, vol 31, no. 4, 2001.
© Product Development Institute 2001 Page 1
Portfolio Management for New Product Development: Results of an Industry Practices Study
Introduction
Portfolio management for product innovation has surfaced as one of the most important
senior management functions [11,23,26] as we move into the next century. Faced with
rapidly changing technologies, shorter product life c