文档介绍：CONFIDENTIAL
Nokia Mobile Phones China Diagnostic
NOKIA
First workshop
Hong Kong, February 26, 2001
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010214BJ_NOKIA_V3i
PROPOSED OBJECTIVES AND AGENDA FOR WORKSHOP FEBRUARY 26
Review current situation and trends in Chinese market, and Nokia’s position
Refine and generate list of both necessary and ‘leapfrog’ options in
Product development
Distribution/coverage
Marketing and pricing
Prioritize top 5 ideas
For each idea, discuss potential time to impact, size of impact, major risks and feasibility for further study
Agree on next steps to validate ideas and/or identify new ones
Objective
12:30-13:30
13:30-14:30
14:30-16:30
16:30-16:45
Timing
1
Progress
Develop a plan that moves Nokia from 30% to 40% market share and a 10 point lead on its petitor
Gain mitment to make required investments and to “step outside the box”
Objectives
OVERALL PROJECT OBJECTIVES AND APPROACH
Select options and detail strategy
Phase 1
Execute priority initiatives
* Volume, geography, segment, revenue, and/or profits
Diagnose situation and generate strategic options
End products phase1
A. Industry environment
B. Market share “pools”*
C. Competitor value delivery systems
D. Nokia strategy/ leapfrog options
Phase 2
Phase 3
Approach
BAH project
2
PHASE 1: TIMELINE
12
19
26
5
12
19
26
Develop detailed work plan and templates
Hold kick-off brainstorming workshop
Collect internal and external data
Test/synthesize findings
Hold 1 - 2 day review and roadmap workshop
Package workshop findings and define next steps
February
March
Potential quantitative market research
Today
5
Due to scheduling constraints
3
OBJECTIVES OF WORKSHOP
Review Nokia’s