Introduction: The Elements of merce _________________________________ 1 I. Step One: Establish Your Online Identity with the Right Web Address __________ 2 A. What’s In a Name? _________________________________________________ 2 B. How to Get and Manage Domain Names ______________________________ 2 1. How to Buy an Existing Domain Name _______________________________________ 3 2. How to Register Domain Names Worldwide___________________________________ 3 II. Step Two: Build a User-Friendly Site _____________________________________3 A. Plan Your Site Carefully_____________________________________________ 3 B. Choose the Right Site -Building Tools _________________________________ 4 C. merce Site Design Tips _______________________________________ 4 III. Step Three: Set Up Your Web Server—or Select an ISP to Host Your Site______ 5 to Look for in a Web pany ___________________________ 6 B. Where to Find the Right Web Host____________________________________ 6 IV. Step Four: Secure Your Site___________________________________________ 7 A. The Risks of merce___________________________________________ 7 B. The Trust Solution: SSL Server IDs for Authentication and Encryption _____ 8 C. How Server IDs Work_______________________________________________ 8 D. How to