文档介绍：中文摘要随着中国加入世界贸易组织(wT0),且目前的医药市场行情逐步向买方市场转变,市场竞争日趋激烈。同时伴随着世界经济一体化进程的加快,特别是中国经济更深层次的融入到全球经济以及改革开放进入到关键阶段的时刻,正在追求全方位高水平发展的中国,也应与世界的整体发展形势看齐。中国医药工、商企业也必须要认真分析现状与发展趋势,更加积极的思考前进和努力的方向、研究和制定对策,以适应日益加剧的环境变化,加强自身在国际市场中的竞争力。天津医药集团暨天津市医药集团有限公司是集科工贸于一体的大型企业集团,是国家520户重点企业,是天津市重点培育和重点发展的新支柱产业。医药集团的经营领域涉及医药产业、信息网络产业、房地产业等。本文作者在天津医药集团任职近十年,发现该集团发展速度受限,没有制定出有效的发展战略,由此作者从探索天津医药集团发展方向的角度出发,在充分调查了天津医药集团的目前生产能力、产业规模、产品结构等方面现状的基础上, 运用竞争战略理论等现代营销理论,同时结合外部环境的PEST分析法、 SWOT-AHP分析法及波特五力分析模型这几个经典的管理学模型,分析出了天津医药集团目前存在的优劣因素,针对这些因素提出了适合天津医药集团今后发展的战略,以增强企业综合竞争力。关键词-天津医药;产业现状;分析模型;发展战略:研究 ABSTRACT Withchina’membership inWTO,as well asthetransf0册ation ofmedical market into buyer’s market,petition ing increasingIy thespeeding trend ofworld优onomic integration,China isdeepIy inVolved ininternational this moment ofopening PoIicy, China,which plete development ofhigh·leVeI,shouIdkeep up withintemational trend ofdeVelopment. Chinese medical indust眄and enterprisesanaly趵current enVironment and n。end, actiVely think about directions of endeaVors and forwards, study and make counterpIans, in ordcr t0 adopt the changing enVironment 锄d petitiVeness in theinternational market. TianjinPha哪aceuticaI Holdings Ltd.,(TJPH)’one ofTop 500 Enterprises inChina, is ala唱e-scale enterpriseintegration亿r们de business area c0Vers pharmaceutical indus仃1),、information and online scrviceindust叮、real eState indust叮, etC. It hasbeen aboutt饥yea体since worked向r found outthatthespeed of our掣10up’s deVeIopment islimited and lackofef艳ctiVe deVeIopment theangIe ofexpIoring TJPH’s deVeIopment,on thebasis ofsufncient鲫r、哆in its productive abili妙,scaIe ofproduction,strctu∞of productions and 0ther cur心nt situation,applying petitVe strategy and analytical method of PEST、 anaI”icaI method ofSWOT-AHP andMichael Forces Model,conclude thequali妙伍ctors andpropose辄tiable St豫tegies formture deVeIopment ofTJPH,∞ that toincrease pany’petitiveness. K哆啪rds TJPH、 The Present S№atio