文档介绍：actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building underr knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
一、策划背景
随着增值业务的不断增多以及互联网的迅速发展，无线上网越来越受到用户的青睐，也成为了各大运营商开掘新的利润增长点的突破口。在这种大环境之下，我公司必须要将wlan技术进行全面推广，使之成为下一阶段营销活动的热点业务。
二、策划目标
通过全年的宣传活动，让广阔移动用户以及外网用户了解wlan的功能、特点以及带来的便捷，使其积极办理此项业务。
三、方案概述
以全年宣传策略为主线，以具体的公关活动为代表，将本次策划的核心创意展现出来，并预测效果。
四、策划细部
〔一〕全年传播策略概要

背景分析：
春运期间，不少外地务工者返乡，面临着订票、买票、置办年货等事情。因此，上网查询火车票和飞机票等票务信息显得尤为重要。另外，返乡者在乘坐火车时往往要经历十几个甚至几十个小时的时间，如果能够随意地浏览网页、聊天、玩游戏，不失为打发沉闷时光的理想方式。
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil a