文档介绍：GOM 3
Product Design and Process Selection
全球化运营管理 3
产品设计与流程选择
The Product Design Process
Major Business Functions Involved in the Product Development Process
Customer
Market system
Marketing
Sales
Advanced
research
Product
design
Process
planning
production
Customer
Market
system
Needs
Customer
orders
Calls
Promotion
New
Product
ideas
Product
specifications
Technical
concepts
Production orders
Products
Marketing
& Sales
Product
Development
Manufacturing
产品设计过程
产品开发过程中涉及到的主要企业经营功能
客户市场系统
营销
销售
先进的研究
产品设计
工艺规划
生产
客户市场
系统
需要
客户订单
催款
促销
新产品观念
产品规格
技术概念
生产通知单
产品
营销与销售
产品开发
生产
The Product Design Process
PHASE
Concept Development
Product architecture
Conceptual design
Target market
Product Planning
Market building
Small-scale testing
Investment/financial
Product/process Engineering
Detailed design of product
and tools/equipment
Building/testing prototypes
Pilot Production/Ramp-Up
Volume production prove out
Factory start-up
Volume increase mercial targets
Project Months before Market
Begins market introduction introduction
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SCHEDULE
TYPICAL PHASES OF PRODUCT DEVELOPMENT
Concept
Program approval
Design/
planning
First full
prototype
Product
Process
Final
engineering
release
Pilot production
Market
introduction
Ramp-up
产品设计过程
阶段
概念的形成
产品结构
概念设计
目标市场
产品规划
市场建设
小规模试验
投资/金融
产品/流程工艺
详细的产品设计与工具/设备
建造/试验原型
试生产/加速发展
证明可进行大量生产
工厂开工
产量增加达到商业目标
项目投放市场前的投放
开始月份市场
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进度表
生产开发过程的几个典型阶段
概念
项目得到批准
设计/规划
第一个完整
的原型
产品
生产过程
启动定案设计工作
试生产
投放市场
加速发展
The Product Design Process
The Product Design Process
Design-build-test cycle
Engineering “release” or “sign-off”
Concurrent Engineering (CE)
Three types of teams: a program management team, a technical team, and numerous design-build teams
产品设计过程
产品设计过程
设计-建造-试验周期
工程的“成功”或“批准”
并行工程(CE)
有三类小组:一个项目管理小组、一个技术小组、多个设计-建造小组
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Concurrent Engineering
Concurrent engineering can be defined as the simultaneous development of project design fu