文档介绍：GH证券公司投资顾问业务发展研究摘要中国证券市场从成立至今经历了近23年的发展,随着证券市场品种的不断丰富增新,交易规则的不断修正,投资者逐渐发展的投资意识也使得对证券投资专业化的需求不断提高。自2008年金融危机以来,由于证券市场的加速扩容,为争夺资源,佣金率大战不断升级,竞争不断加剧,为抢夺客源,券商纷纷降佣,甚至出现了恶性竞争。在券商之间的竞争日趋白热化之际,证券市场创新改革产物之一——证券投资顾问业务孕育而生,成为证券公司经纪业务转型的一个重要切入点。证券投资顾问是指为客户提供投资建议,比如热点分析,投资标的选择,风险提示等业务指导的证券从业人员。投资顾问提供建议给客户参考,决策由客户操作,赢亏均由客户承担。证券公司以投资顾问服务方式收取费用,形式包括差别佣金,按资产额收取一定比例的顾问费用等。证券公司积极开展以专业服务带动的投资顾问服务模式,将对券商经纪业务即将迈上以人才为根本、以服务为核心的差异化经营之路有着深远而又重要的现实意义。本文以GH证券公司财富管理中心客户投资顾问服务运作为实例,分析当前市场投资顾问现状,运行模式和创新收入增长点,就市场中的投资咨询机构与各类券商型投资顾问模式的做对比分析,比对其运营模式的利弊。基于以上的分析基础上,就GH证券公司投资顾问业务提出整体发展思路和对策:重视财务顾问业务;提高投研分析能力; 制定合理投资顾问绩效考核体制;加大投顾业务营销推广;同时加强投顾行业操守教育并建立相关的约束机制;注重国外证券投顾的经验交流与引进等。关键词:证券市场;投资顾问;客户服务 RESEARCH ON DEVELOPMENT NVESTMENT ADV SORY BUS NESS OF GH SECUR PANY ABSTRACT Chinese securitiesmarket from itsinception nearly 23years ofdevelopment,with the stock market varietiescontinuously enriched by new,and constantly revised trading rules, investors gradually development investment consciousness also makes the securities investment professional demand the financial crisisof2008,due tothe accelerated expansion ofthe securities petition forresources,the rate mission War escalated,petition,to snatch customers,fill'ms have todrop domestic,and even theeme玛ence of petition between dealers increasingly white·hot,product ofsecurities market reform and Innovation..one of the securities investment advisory business was born,e animportant startingpoint for brokerage businesstransformation pames. Securities investment consulting refers totheprovision of investment advice to customers,such ashot spotanalysis,portfolio selection,risk prompt business guidance for advisers provide suggestion tothecustomer reference, decisionby customer operation,wins and losses pany toinvestment advisory services,including mission charge acertain percentage ofassets,according totheconsultancy feeetc..pames activedrive toprofessional services,investm