文档介绍：APP制作计划书
APP制作计划书
APP制作计划书
篇一:校园app创业计划书
中 南 大 学
作品名称:中南大学校园搜索app
创业团队:陈凤霞 李海同 苏玲惠 李宏华
付泽宇 史晓娟 付道 二○一五年五月
目录
···············1
公司简介·················································1
公司组织结构·············································1
公司战略目标·············································2
企业文化·················································3
项目及产品服务介绍··········································3
产品服务·················································3
技术描述················································3
电子商务类型技术描述····································3 地方门户类型技术描述····································4 服务行业类型技术描述····································5 产品展示类型技术描述····································6
盈利模式介绍·············································7
商业模式及盈利预测··········································7
二、产业背景·······················································8
三、app市场分析
3、1微观环境分析···············································8
3、1、1 竞争对手分析···········································8
3、1、2 消费者分析············································8
3、2宏观环境分析···············································8
3、2、1 市场经济发展··········································8
3、2、2 网络技术发展 ··········································9
3、3优劣势分析·················································9
3、4结论·······················································9
四、竞争分析
4、1 竞争描述······